This webinar covered all things that are sales related, including finding leads, analysis of data, and market intelligence etc.
It was a great start to our new AI webinar series, with an excellent turnout from members across the UK textile machinery industry.
This is the first of a five-part BTMA Member exclusive series being delivered by the team at Avalon Insights and if this session is anything to go by, the remaining webinars promise to be equally insightful.
The introduction of this session briefly touches on AI fundamental concepts.
Learning outcomes
- Understand the fundamentals of AI (key terms)
- How to use AI for leads and market intelligence
- How to use AI tools for analysis of data
- How to find and use AI for sales related information
The session then explores how AI can be applied practically to support sales, lead generation, data analysis, and marketing within engineering and manufacturing businesses. Rather than focusing on AI as a concept, the session concentrated on real-world applications that members can begin implementing today.
What made the session particularly valuable was the quality of the discussion. Members raised some excellent questions covering topics such as:
- AI privacy and data security
- Liability and accountability when using AI generated content
- Ethical considerations and responsible AI adoption
- Choosing the right AI tools for business applications
These are exactly the conversations our industry needs to be having as AI becomes an increasingly important part of how we engage customers, develop markets and improve productivity.
Thank you to everyone who joined us and contributed to such an engaging discussion. We look forward to seeing you at the next session. The whole series will be made available when all five webinars are broadcasted.
